How to Become a Chef Supply Co Knife Retailer
Thinking of becoming a knife retailer? You’re in the right place. If you’re looking to offer world-class kitchen knives that are known for their performance, craftsmanship, and edge retention, you’ve landed in the right place.
Chef Supply Co is fast becoming the go-to brand for chefs, foodies, and everyday legends who take cooking seriously. We design, supply, and support some of the most rugged and razor-sharp knives in the country. With a growing presence in top kitchens, butcher shops, BBQ stores, and homeware retailers, the opportunity to stock our gear has never been better.
If you're interested in joining our network of trusted stockists, here's exactly how to become a Chef Supply Co knife retailer—and why it’s a smart move for your business.
Why Retail Chef Supply Co Knives?
1. Quality That Speaks for Itself
We don’t throw the word “premium” around. Our knives are made with materials like AUS-10 Damascus steel, layered for strength, durability, and precision. Every blade is made to perform in both commercial and home kitchens.
Customers don’t just buy these knives—they rave about them. Many of our styles, like the Sea Creature Series, MK3 Cleaver, and Damascus Chef Knife, have sold out multiple times. We’re not your average supplier—we’re here to help you move stock that actually performs and sells.
2. Built for Retail Success
- Eye-catching packaging
- Best-in-class unboxing experience
- Custom-branded options for restaurants, retailers, and hotels
- Competitive margins
- Repeat purchase potential with matching accessories and storage options
We’ve designed our wholesale model to make retailing easy. From visual merchandising assets to fast reordering, we support your business at every step.
3. Trusted Across Australia
We proudly supply some of the best BBQ shops, butcheries, and lifestyle stores across the country—including Kitchen Stop, Meatstock, and Peni Paints. We're also an ideal fit for high-end camping and adventure stores, gift shops, cooking schools, and restaurants offering branded merchandise.
When you become a stockist, you’re in sharp company.
Who Should Apply?
Our wholesale program is built for Australian Knife retailers who want to stock high-performing knives that customers come back for. Whether you run a brick-and-mortar store, an eCommerce shop, or a pop-up market stall, you’re welcome to apply.
We’re especially keen to partner with:
- Butcher shops
- BBQ stores
- Cookware retailers
- Hospitality suppliers
- Knife and sharpening stores
- Gift shops with a quality focus
What’s the Process?
Becoming a stockist is easy. We’ve cut the fluff and streamlined the process so you can focus on getting the knives into your customers’ hands.
Here’s how it works:
1. Check Out the Stockist Info Page
Everything you need to know is covered on our CSC Retailers page. It breaks down:
- Our approach to retail partnerships
- What types of stores we supply
- Wholesale pricing eligibility
- Minimum order expectations
- How we support your team
This is your go-to guide before placing your first order.
2. Submit an Order or Enquiry
Ready to get started? Jump straight into the Wholesale Order Form and tell us what you’re after. It’s a quick form that helps us get your first order sorted or prepare a tailored wholesale quote.
You can also use the form to:
- Ask about our current bestsellers
- Get pricing on bulk orders
- Request product recommendations
- Enquire about branded knives for your business
If you're not quite ready to order but want to ask questions first, that's totally fine—just fill out the form and we’ll be in touch within 1–2 business days.
3. We’ll Get in Touch with Wholesale Pricing
Once we’ve reviewed your submission, we’ll email you:
- Our latest wholesale catalogue
- Product pricing and availability
- Suggestions for your store type
- Any current stockist deals or bundles
We’re responsive, straight-up, and easy to deal with. If you’ve got questions, we’ll sort you out fast.
What You Get as a knife Retailer
Here’s what you’ll unlock once you become an official stockist of Chef Supply Co knives:
✅ Wholesale-Only Access
Get access to our full range at exclusive wholesale prices. Some of our bestselling products are reserved for knife retailers and not available to the public.
✅ Support That Doesn’t Suck
We’re not some faceless distributor. You’ll deal directly with our founder, Adam Dodd, or one of our Aussie-based team members. If something goes wrong, we sort it. No BS.
✅ Marketing Assets & Photos
We’ve got high-res photos, social captions, in-store signs, and product videos ready to go—just ask. We’ll help you sell more, faster.
✅ Fast Shipping from Australia
We ship from within Australia and have a reputation for being quick and reliable. You’ll know exactly what’s in stock and when to expect it.
✅ New Releases & Limited Editions
Stockists often get early access to new drops—before we go public. This includes our seasonal releases, collaborations, and limited editions.
Can I Custom Brand the Knives?
Yes—and this is where it gets exciting. We offer custom-branded knives for businesses that want something their staff or customers will remember. Great for:
- Restaurant merch
- Corporate gifting
- Butcher shops with house brands
- Events and promos
Minimums apply, but the quality doesn’t change. We use the same AUS-10 steel, layered Damascus patterns, and full-tang builds as our regular gear.
To enquire about custom branding, simply mention it in the order form, and we’ll walk you through it.
What Our Retailers Say
We’re proud of the feedback we get from our stockists:
“These knives sell themselves. Customers love the feel, the edge, and the look. We restock regularly and haven’t had a single return.”
— Kitchen Stop, NSW
“Great service, fast dispatch, and the team actually care. We’ve stocked other knife brands before but Chef Supply Co has been the easiest and best.”
— Butcher retailer, VIC
“The custom knives we got made for our smokehouse flew off the shelves. They look slick and cut even better.”
— BBQ store, QLD
Final Thoughts
If you're looking for a knife brand that stands out—and actually delivers on quality—Chef Supply Co should be on your shelf. We're not a dropshipping business, and we're not bulk-importing cheap stock.
We’ve put the work in to become a trusted name in Aussie kitchens, and we're looking for stockists who want to be part of that.
Whether you're just starting out or already run an established store, we’d love to hear from you.
Ready to Get Started?
👉 Head over to the Chef Supply Co Retailers Page to learn more, or
👉 Go straight to the Wholesale Order Form and tell us what you need.
Got questions? We’re just an email away. Let’s sharpen up your store’s lineup.
