10 Step-by-Step Google Ads Campaign Setup for Affiliates

By Adam Dodd
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How to Set Up a Google Ads Campaign for Affiliate Marketing Success
 
CHEF SUPPLY CO

If you want to start making real money with affiliate marketing, Google Ads campaign setup is one of the fastest ways to get results.

It’s not as complicated as it sounds, and once you’ve got it set up, you’ll have a steady stream of potential buyers clicking through to Chef Supply Co.

This guide will walk you through setting up a Google Ads campaign step by step so you can start turning those clicks into commissions. Let’s get into it.

Step 1: Start Your Google Ads Campaign Setup by Creating an Account

Google Ads campaign setup for affiliate marketing success – step-by-step guide on creating a profitable campaign.
  1. Go to Google Ads and sign in with your Google account.
  2. Click “Start Now.”
  3. Follow the prompts to set up your account details:
    Business Name – You can use your affiliate brand name or personal name. 
    Website – Enter your affiliate blog or direct the link to Chef Supply Co’s product page with your affiliate link.
  4. Business Name – You can use your affiliate brand name or personal name.
  5. Website – Enter your affiliate blog or direct the link to Chef Supply Co’s product page with your affiliate link.
  6. Set your time zone and currency correctly (this can’t be changed later).

Step 2: Set Up a New Campaign

  1. In your Google Ads campaign setup dashboard, click “+ New Campaign.”
  2. Select “Website Traffic” as your campaign goal.
  3. Choose the campaign type:
    Search – Best for targeting high-intent searches.
    Display – Best for showing visual ads across the Google Display Network.
    Shopping – If you have a storefront website featuring Chef Supply Co products.
  4. Enter your affiliate link as the final URL.

Step 3: Set Your Targeting and Budget

  1. Set Your Daily Budget – Start small ($5–$10 per day) and scale as you see results.
  2. Location Targeting – Select Australia or regions where Chef Supply Co ships. (we ship worldwide – check the full shipping details here).
  3. Language – Set to English (or any other relevant language).
  4. Audience Targeting – Select audiences interested in cooking, kitchenware, and premium products.

Step 4: Choose Your Bidding Strategy

For beginners, select “Maximize Clicks” to get as much traffic as possible within your budget. Once you have conversion data, adjust your Google Ads campaign setup to “Maximize Conversions” for better targeting.

Step 5: Set Up Your Ad Groups and Keywords

  1. Create separate ad groups for different product types or target audiences.
  2. Add high-intent keywords to each group. 
    Examples:
    Best Damascus chef knife
    Sharpest kitchen knife
    Quality Chef knives 
  3. Use broad match, phrase match, and exact match to cover different search terms.


💡 Pro Tip

Use Google’s Keyword Planner to find high-traffic, low-competition keywords.

Step 6: Write a High-Converting Ad

  1. Headline (up to 30 characters): Focus on the product's unique selling points. Example: “Razor-Sharp Damascus Knives”
    Example: “Razor-Sharp Damascus Knives”
  2. Description (up to 90 characters): Keep it clear and action-focused. Example: “Upgrade your kitchen with professional knives. Order now.”
    Example: “Upgrade your kitchen with professional knives. Order now.”
  3. Display URL: Keep it clean and readable.
  4. Call to Action: Include a clear action like “Shop Now” or “Order Today.”


💡 Pro Tip

Test different versions of your ad to see what performs best.

Step 7: Add Ad Extensions

Ad extensions help improve visibility and click-through rates. Add:

  1. Sitelink Extensions – Link to different product pages.
  2. Callout Extensions – Highlight key benefits like free shipping or premium quality.
  3. Structured Snippets – List types of knives or features (e.g., Japanese-style, Damascus steel).

Step 8: Set Up Conversion Tracking

  1. Go to Tools → Conversions.
  2. Set up a new conversion for Website Purchases.
  3. Add the tracking code to your website or through your affiliate platform.

Step 9: Launch Your Campaign

  1. Double-check your settings.
  2. Click “Publish” to go live.
  3. Monitor performance daily and adjust based on data.

Step 10: Optimize Your Campaign

  1. Review your Quality Score – Aim for a score of 7 or higher.
  2. Adjust bids based on performance – Increase bids on high-performing keywords.
  3. Remove low-performing keywords or ads.
  4. A/B test different headlines and descriptions.


💡 Pro Tip

Start with a small budget and scale up as you see positive ROI. Constant testing and tweaking will improve your results over time.

📌 Log in to your Affiliate Dashboard to access product images, ad copies and ad creatives to use in your campaigns.

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